Traditional media, like newspapers, radio, and television, are effective ways to reach out to large audiences. However, traditional media is broadcast-messages go out, but there is little interaction with the target audience or customers. The information cannot be easily personalized nor is it quick in...
It's a misconception that if the business is doing well, or even just good enough, the business owners may perceive that any change will confuse customers or diminish the equity your business has established. It’s the common “why fix something that’s not broken?” thinking. However, if...
You craft the content and sent out a weekly newsletter like always, but your open rates and clickthroughs are falling week by week. Keep reading and maybe you will find an answer. 1) Lack of Customization "It’s not surprising rates are dropping and there’s only one reason in...
The phrase 'social influence' sum up many versions of understanding. Simply searching on Google will bring up many psychological definitions and meanings, with the top ones being 'changing minds' and 'persuasion'. Here’s my definition of the purpose of social media and marketing - “To gain trust, understanding and support, with the end...
Whenever I walk into a departmental store and start looking at the products on the shelves and racks, I am usually interrupted gently by a salesman (occasionally a saleswoman). This is with a greeting - mainly "Hello Sir. (short pause). May I help you?". If I...
Replacing Medical Reps with 2 New Categories of Field Executives Today the Pharmaceutical Industry is ranked 4th highest grossing industry worldwide, trailing behind Retail & Food, Alcohol and Oil. In the year 2016, the worldwide revenue of the Pharma market was $1.072 Trillion and is expected...
Identifying a sustainable business model is a critical but mostly ignored step by many Startups. The “customer validation” process described by Steven Blank in his book, The Four Steps to the Epiphany, offers startups a way of developing the insights required to design your business model using Osterwalder’s Business Model Canvas. Customer validation is...
The Importance of Brand Building What is a brand? Why is it important? Simply put, a brand is your unique fingerprint — how you are identified in your community. Whether we know it or not, we all have a brand, both personal and professional. Our...
Shariah-Friendly Branding Is Easier (And Profitable) Than You Think “Can I rely on this brand to be friendly or compliant to the values by which I choose to live?” asks a Muslim consumer. By undertaking Shariah-friendliness and Shariah compliance, brands can help Muslim consumers achieve the...
Seven Deadly Challenges Pharma Marketers Face Today One of the most worrying aspects of the pharmaceutical industry is the state of the global economy. There is a lot of concern at the moment, with markets all over the world suffering from major blips. But, despite...