Insights

  • All
  • Business
  • Marketing Innovation
  • Pharmaceutical
  • Startup

Replacing Medical Reps with 2 New Categories of Field Executives Today the Pharmaceutical Industry is ranked 4th highest grossing industry worldwide, trailing behind Retail & Food, Alcohol and Oil. In the year 2016, the worldwide revenue of the Pharma market was $1.072 Trillion and is expected...

Identifying a sustainable business model is a critical but mostly ignored step by many Startups. The “customer validation” process described by Steven Blank in his book, The Four Steps to the Epiphany, offers startups a way of developing the insights required to design your business model using Osterwalder’s Business Model Canvas. Customer validation is...

The Importance of Brand Building What is a brand? Why is it important? Simply put, a brand is your unique fingerprint — how you are identified in your community. Whether we know it or not, we all have a brand, both personal and professional. Our...

Shariah-Friendly Branding Is Easier (And Profitable) Than You Think “Can I rely on this brand to be friendly or compliant to the values by which I choose to live?” asks a Muslim consumer. By undertaking Shariah-friendliness and Shariah compliance, brands can help Muslim consumers achieve the...

Seven Deadly Challenges Pharma Marketers Face Today One of the most worrying aspects of the pharmaceutical industry is the state of the global economy. There is a lot of concern at the moment, with markets all over the world suffering from major blips. But, despite...

Does Branding For Small Business Really Matter? Branding is one of those big words that marketers and multinationals see as core to business. But what if you’re not a giant company with a huge budget? In the world of small business, where every dollar counts and...

Building Shariah-Compliant Islamic Brands Islam is a world view and an outlook of life. The uniqueness of Islamic culture lies in its values and principles. The strength of Islam lies in its ideals, values and principles leading it to a superior image and good reputation. Shariah...

Controversy Sells: Build Your Brand by Cultivating Controversy “DON’T say maybe if you want to say no”. Forever 21, the international fashion retailer came under fire this week for selling men’s tees bearing the offensive phrase. Outraged shoppers were quick to point out on social media that...

Sales vs Business Development – The BIG Difference Almost daily, I run into the misconception that the function of sales and business development are interchangeable, from a few co-workers to many industry peers. , I believe, this stems primarily from the shift in titles of...

The Halal Mark Needs To Change… Now! Let me start with why I am so eager to change the Halal mark. I am a creative brand consultant and the owner of three branding agencies. I also chose to study and research Islamic branding as a specialized skill for 2 years. Now I have begun to visualise businesses run by Muslim entrepreneurs with a slightly different perspective. And I believe that with the right alterations in marketing strategies and branding identity these businesses can be promoted more efficiently.